3 Things in a Blog

There is an odd thing about photography and the number 3, and it played right into our blog reviews.  Our critique's comments were focused on the 3 things they looked for in a blog.

1. Information-Critiques described a desire to learn, laugh, or the search for inspiration.

2. Connection-Critiques were seeking to find a common interest, or to gain more

 familiarity with the business.

3. Design-Most Critiques noted that a good, clean and easy-to-read design is a must.

Here are a few things I heard from the critiques...   

"I like a sense of humor, this made me laugh."

"I was so inspired, I wanted to cook something."

"I liked the choice of colors and header."

"This blog blurs the lines between work and personal life."

"I learned some tips that I already put to use."

"Pull back the curtain... tell me more about you."

"This was weird... but interesting."

Our plan was to to accomplish 3 things. 

1. Create a blog with interesting content to make a connection with the reader.

2. Find a design, theme or thread to help give the blog a personality.

3. Make a committed to a blog as a new way of communicating our services.